The lyrics ring as true today as they did in the turbulent late 1960s, when war and societal rifts on every level dominated the zeitgeist. It was also the era that united youth under the flags of flower power and free love, and inspired one company to act to bring people together.

That company was Kama Sutra. The purpose was passionate but simple - to be the very antithesis of discord by helping lovers create joyful experiences of intimacy. Through the giving and receiving of love, physically and emotionally healthier human beings emerge, and the world reaps the rewards. More than 45 years later, Kama Sutra's mission is as relevant as ever.

The Kama Sutra company takes its name from the classic 4th century Indian text on lovemaking, the Kama Sutra of Vatsyayana. Kama is the greatly revered Hindu God of Love, while Sutra means narrative, manual or guide. The teachings in the text include the use of oils and fragrances to enchant the senses and intensify sexual pleasure.

While the inspiration for The Kama Sutra Company may be ancient, the intention behind its products is quintessentially modern. The company's very first product, Kama Sutra's Oil of Love, was a little bottle that would have a giant ripple effect. Still as sought after now as it was when it debuted, Oil of Love was the catalyst for a host of other passion-worthy products that include Pleasure Balm, Honey Dust Body Powders, Massage Creams and Oils, Personal Lubricants, Luxury Bathing Gels and most recently, decadent and intriguing Massage Candles.

Kama Sutra is dedicated to the well being both of body and spirit. The luxurious formulas are not just for lovemaking, they are designed with the health and the beauty of the skin in mind, and to heighten sensual awareness both in and beyond the bedroom. Elegant textures and irresistible scents are the hallmarks of the Kama Sutra products. Kissable flavors make love sweet indeed.

A feast for the eyes, Kama Sutra product packaging boasts richly hued exotic graphics, directly inspired by the illustrations found in the original Kama Sutra. Jewel-like colors and flower-like silhouettes are edged in burnished gold creating a look that is distinctive and timeless. Gift quality cylinders, boxes and reusable metal containers hold handsome flacons, sleek jars and frosted bottles. They're as appropriate on a vanity top as a bottle of fine perfume or an exquisite piece of jewelry, and rarely stay hidden in drawers.

The future is bright for The Kama Sutra Company. The company continues to refine its products and introduce new ones, and to expand its retail presence across numerous channels. While Kama Sutra started in the specialty shops of the 60s and 70’s and evolved into the "adult" world in the 80's and 90's, the brand is now sold internationally in over 50 countries, both in mainstream venues including U.S. military commissaries and major U.S. drug chains, and in adult venues.

A GUIDE FOR LIVING

To better understand the company and products, it may help to learn a little more about Kama Sutra. The Kama Sutra is a philosophical guide for the three main goals of everyday Indian life, which includes "dharma," or virtuous living, "artha," or material prosperity and "kama," which is aesthetic and erotic pleasure. For many people, it can be incredibly liberating to realize that seeking out sensual pleasures is actually a way you can become a better, more well-rounded human being. The Kama Sutra, when used as it was intended to, can awaken sexual hungers and allow people to become comfortable with expressing themselves in creative ways that can amplify the emotions of affection and love.

While many readers might find the sections on the acquisition of a wife and becoming irresistible to the opposite sex quite alluring, it's hard to argue that the highlight of the Kama Sutra isn't the section titled "On Sexual Union." While early versions of the Kama Sutra didn't contain illustrations, current readers will be happy to know that several editions of the Kama Sutra come complete with diagrams, pictures and other illustrative aids.

Ultimately, the Kama Sutra is a complete guide to human sexuality, including both hetero- and homosexuality. Most of these descriptions and acts were written to be performed by a man and a woman, although this by no means indicates that the methods of the Kama Sutra are limited to heterosexual couples. However, for the purpose of explaining these procedures with clarity, most of these tips and techniques will still be described as being between a man and a woman.

The creator of the Kama Sutra understood that displaying affection, being intimate and having sex is an art form. Through these physical expressions of love, humans become more virtuous in their physical and emotional interactions, which allow them to give and receive more love from the world.